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  • Our Cattle Management Practices

    At Ranchlands, our cattle program is based on “survival of the fittest.” The ones that raise a good calf every year and breed back are the cattle that make it. We look at a cow’s conformation, fertility, hardiness, disposition, weight, and milk production, but we don’t select for color. Color is not important to our way of thinking. We are in the business of breeding animals that can live, reproduce, and raise a calf in their natural environment. We’ve been managing our herd of Beefmaster-bred cows this way for 15 years, and the result is a herd that is well adapted to it’s environment.

    by Ranchlands Review

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  • Filson: On The Ranch

    This short video from Filson’s fall 2017 campaign highlights Ranchlands’ vision for the future of ranching.

    by Ranchlands Review

    Watch the Video
  • The Wranglers of Zapata Ranch

    Meet the young women who are calling the Zapata home for the 2017 season.

    by Ranchlands Review

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February 9, 2018

Our Cattle Management Practices

At Ranchlands, our cattle program is based on “survival of the fittest.” The ones that raise a good calf every year and breed back are the cattle that make it. We look at a cow’s conformation, fertility, hardiness, disposition, weight, and milk production, but we don’t select for color. Color is not important to our way of thinking. We are in the business of breeding animals that can live, reproduce, and raise a calf in their natural environment. We’ve been managing our herd of Beefmaster-bred cows this way for 15 years, and the result is a herd that is well adapted to it’s environment.

September 20, 2017

Filson: On The Ranch

This short video from Filson’s fall 2017 campaign highlights Ranchlands’ vision for the future of ranching.

April 13, 2017

Meet the Maker: Madi Hester

Meet Madi Hester, the maker behind Ranchlands leather goods, as she talks about learning the craft of leather, building community on the Chico through leather work, and how she finds a sense of purpose selling ranch-made goods.

April 2, 2017

Bird Banding

Each spring and fall, the Chico maintains a bird banding station in partnership with the Bird Conservancy of the Rockies. It’s a perfect opportunity for school kids to experience scientific research first-hand.

March 13, 2017

Ranchhands: Laura Mowery

“I came in and I was like, ‘Yeah, I’ve been working on a farm and I’ve been riding my whole life, I’ve got some experience. This is gonna be great, I can totally do this!’ And I came in and it like knocked me down a peg, so fast.”

February 3, 2017

Prairie Winter

Even during winter, when the rest of the prairie falls dormant, days grow shorter, and animals retreat into their winter dens, the ranchers’ work doesn’t slow.

December 19, 2016

Chinks

What do ranchers have in common with frontier trappers, Native Americans, Texas Rangers and Christian missionaries?